Cookie policy

The short version

Before you answer the cookie banner, this site stores nothing at all on your device. No analytics, no advertising, no tracking of any kind. That is not a promise, it is how the page is built: everything is held back by Google Consent Mode until you say yes.

If you say no, one small record of that answer is kept so we stop asking. Nothing else is ever set, and every page, price and the quote tool itself work exactly the same.

1. Strictly necessary — always on

One item, stored by us, in your browser's local storage rather than as a cookie.

• cookie_consent — records whether you accepted or refused analytics and advertising, so the banner does not reappear on every page. Kept for 180 days, after which we ask again. It contains your two yes/no answers and the date you gave them. It contains nothing that identifies you, and it is never sent to us or to anybody else — it stays on your device.

There is no legitimate way to switch this one off, because the only alternative is to forget your refusal and ask you again on the next page.

2. Analytics — off until you say yes

If you accept analytics, we load Google Analytics 4, which sets these cookies in your browser:

• _ga — distinguishes one browser from another so a repeat visit is not counted as a new person. Lasts 2 years. Set by Google on our behalf.
• _ga_<property> — keeps the state of the current visit. Lasts 2 years. Set by Google on our behalf.

We use this to see which pages people actually read and where they give up on the quote tool. We do not use it to build a profile of you, and we do not join it to anything you tell us later.

3. Advertising — off until you say yes

If you accept advertising, we load the Meta (Facebook) pixel, which sets these cookies in your browser:

• _fbp — identifies this browser so Meta can tell whether an advert it showed you led to a visit here. Lasts 3 months. Set by Meta on our behalf.
• _fbc — stores the click identifier from a Meta advert you followed to get here, for the same purpose. Lasts 3 months, and is only set if you actually arrived from an advert. Set by Meta on our behalf.

We use this to see whether our advertising is worth the money, and to avoid showing adverts to people who have already been in touch. Google Ads is not configured on this site; if it ever is, its cookies will be named here before it is switched on.

Refusing advertising has no effect on anything you can see or do on this site. If you accept and later change your mind, use Cookie settings in the footer — withdrawing removes the cookies above, it does not just stop setting new ones.

What the quote tool stores — nothing

The quote tool is worth spelling out because people assume the opposite. Your answers live in the page's memory while you are using it. They are not written to a cookie, they are not written to local storage, and they are not sent to us as you go. Close the tab and they are gone. Your answers only reach us at the point you ask us to email your price or you place an order — and at that point they are covered by the privacy policy, not by this one.

Things this site does not do

• No advertising or tracking cookie is set before you agree to one.
• No social media buttons, no embedded videos, no third-party comment widgets — so none of their cookies either.
• No "cookie wall". Refusing costs you nothing.
• No pre-ticked boxes. Analytics and advertising start switched off in the preferences panel.

Two honest exceptions, because both are third-party requests even though neither is a cookie. Our typeface is served from Google Fonts, so loading a page asks Google's servers for the font file, and that request reaches Google before you have answered anything. And if you browse with JavaScript switched off, the page includes Google's no-script Tag Manager frame, which is requested without being able to ask you first — there is no banner to answer when scripts are off. Our tag container is empty, so that frame loads nothing and sets nothing. Neither exception stores anything on your device.

How to change or withdraw your choice

On this site: use Cookie settings in the footer of any page. If you turn something off that you had previously turned on, we delete the cookies it set and reload the page, rather than leaving them sitting there.

In your browser: every browser can block or delete cookies and clear site storage, usually under Settings, then Privacy. That works regardless of what we do, and it will also clear the record of your choice, so the banner will ask again.

Why we ask at all

Storing anything on your device that is not strictly necessary needs your consent under the Privacy and Electronic Communications Regulations, and the analytics and advertising data is personal data under the UK GDPR. Consent is the lawful basis for both. The necessary item above does not need consent, which is why it is not offered as a choice.

Questions

EmberNord is a trading name of Qualis Energy Limited, registered in England & Wales (company no. 16320369). Registered office: Unit 10, Brailwood Close, Bilsthorpe, Nottinghamshire, NG22 8UG. VAT no. GB 492 6702 67. Gas Safe registered. Email hello@embernord.co.uk and a person will answer. If you are not satisfied you can complain to the Information Commissioner's Office at ico.org.uk.